Artificial Intelligence in Media Companies
We analyzed the enterprise AI use cases of 11 media companies to understand trends, impact, and insights.
Comcast has steadily increased its AI adoption from 2018 through 2025, evolving from virtual assistants and network insights to advanced AI-powered network infrastructure and creative advertising platforms.
Disney has progressively integrated AI across its operations from exploratory phases in 2021 to forming dedicated organizational units by late 2024, reflecting a strategic commitment to AI-driven innovation.
Warner Bros. Discovery has progressively integrated AI technologies from 2019 through 2025, evolving from metadata-based content discovery to advanced AI-driven captioning, ad targeting, and automation under leadership including CEO David Zaslav and VP Anish Agarwal.
Paramount Global has steadily increased its adoption of AI technologies from Q2 2023 through mid-2025, integrating AI across content localization, script generation, advertising, and personalized streaming services, with key figures like CFO Naveen Chopra and CEO David Ellison driving this transformation.
Netflix has progressively integrated AI technologies from basic recommendation algorithms to advanced generative AI tools by mid-2025, enhancing user experience and content creation.
Charter Communications has steadily increased its adoption of AI technologies from 2019 through 2025, integrating AI across cybersecurity, customer experience, advertising, and network management.
Fox Corporation has progressively integrated AI and blockchain technologies into its media and advertising operations, launching a blockchain platform 'Verify' in Q1 2024 to track AI content usage and an AI-driven converged media platform in Q2 2025 to optimize advertising impact across its portfolio.
Spotify has progressively integrated AI technologies since early 2023, launching personalized AI DJ features and expanding into AI-generated playlists and music creation tools by 2025.
iHeartMedia has progressively integrated AI technologies since 2017, starting with partnerships like Veritone for AI-based insights and evolving to AI-driven music transitions and podcast content scaling, including multilingual translations by 2024.
Live Nation has increasingly integrated AI technology into its concert ticketing and event management operations from 2023 through mid-2025, with Ticketmaster employing AI to enhance ticket sales and combat fraud, and machine learning models used to analyze event performance and optimize pricing.
WPP has aggressively integrated AI into its advertising and media operations since Q2 2023, partnering with NVIDIA and Google, launching AI-driven platforms like Production Studio and WPP Open, and investing £250 million annually in AI and data technology.