AI @ Paramount Global

Post-merger integration with Skydance focuses on AI-driven media dominance; deployment of machine learning for strengthening user retention on Paramount+; leadership under CEO David Ellison emphasizes AI to revolutionize Hollywood creativity and streamline production workflow; however some articles note no new AI evidence in certain contexts.

• AInvest: Paramount Skydance's Strategic Merger: A New Era of AI-Driven Media Dominance
• The Globe and Mail: Paramount Global and Skydance Media Merger Approved by FCC
• New York Times: He Placated Regulators to Buy Paramount. But Can He Fix It?
• Cashu Markets: Paramount Group Leading the Charge in Sovereign AI and Open Source Innovation
• AInvest: Paramount Skydance's Tech-Driven Turnaround Strategy
• WebPro News: David Ellison's AI Plan to Revolutionize Paramount

Paramount significantly advanced its AI capabilities including generative AI, agentic AI, machine learning, and AI governance approaches; launched shoppable TV through Shopsense partnership, enabled personalized kids content curation, and AI-driven ad platforms generating $200M revenue; CEO David Ellison spearheading merger with Skydance to integrate AI deeply across strategy, culture, and operations for faster decisions and profitability by 2025.

• Paramount Software Solutions: New Era of Algorithmic Intelligence with Decision-Making 2.0
• AInvest: Paramount+'s AI Pivot: Can Scalable Personalization Secure Streaming Supremacy
• Change.org: Paramount Global Sides with AI over Humanity - Viewer Concerns

AI utilized to provide personalized, data-driven business insights, focusing on speed of innovation while maintaining privacy.

• Intuit: Innovate at Speed by Keeping Privacy Paramount

Industry emphasis on the need for accurate and current data fueling AI initiatives to maintain content and operational quality.

• AFCEA International: The Paramount Need for Accurate Data for Artificial Intelligence

Emerging leadership insights with Barry Diller commenting on AI disruption; new AI-enabled ad management launched (Paramount Ads Manager with Waymark), producing $200M in revenue; insights from executives including Travis Scoles and David Ellison highlight AI's central role in advertising and media convergence.

• Hollywood Reporter: Barry Diller on Paramount Bid, AI and Consolidation
• MIDiA Research: New Paramount Places AI Creation at Core
• Rokt: Insights on commerce and AI from Paramount's Travis Scoles
• Masai School: Top 5 Paramount AI Skills to Master in 2024
• TV Technology: Paramount Advertising Launches AI-Powered Ads Manager

Paramount reports increased AI integration across operations, with transparency on AI use, shareholders voting on AI governance, and the CTO Phil Wiser emphasizing AI as a helpful tool in production.

• PRI Collaboration Platform: Paramount Transparency Report on AI Use
• Governance Intelligence: Paramount Shareholders Vote on NYC's AI Proposal
• Media Play News: Paramount CTO likens AI to early internet days
• SEC.gov: Paramount AI is fundamental to many company functions
• Light Reading: Paramount CTO advocates for sensible AI usage

Exploration of diverse AI technologies like NLP for script generation and machine learning deployed by Paramount.

• PitchGrade: Paramount Global: AI Use Cases 2024

Paramount expanded AI use cases to content mastery and machine learning-driven insights.

• AI Expert Network: AI and the Art of Content Mastery at Paramount Global

Paramount CFO Naveen Chopra announced initial AI integration focusing on content localization to enhance global reach and efficiency.

• Yahoo: Paramount CFO: We're Already Using AI for Content Localization
• TheWrap: Paramount Leveraging AI for Content Localization