Artificial Intelligence in Finance Companies
We analyzed the enterprise AI use cases of 10 finance companies to understand trends, impact, and insights.
Finance companies' adoption of AI
Overview
Bank of America has significantly escalated AI adoption and innovation from 2021 through 2025, culminating in a workforce adoption rate of over 90% by mid-2025 and maintaining over 20 million active users on its AI assistant 'Erica'.
Wells Fargo has progressively embraced AI from experimental explainable models in 2021 to widespread adoption of agentic AI agents by 2025, involving partnerships with Google and extensive AI-driven customer interaction via its AI assistant 'Fargo.'
Citigroup has rapidly accelerated its AI adoption from exploratory insights in 2023 to enterprise-wide deployment by 2025, including integration of generative and agentic AI technologies, supported by partnerships with Google Cloud and internal leadership consolidation.
Goldman Sachs has significantly advanced its AI integration from early exploratory initiatives in 2020 to extensive deployment by 2025, including a firmwide launch of the GS AI Assistant used by around 10,000 employees and piloting an autonomous AI software engineer 'Devin' for augmenting its 12,000 developers.
Morgan Stanley has demonstrated a strong and increasing adoption of AI from 2023 through 2025, continuously expanding its use of generative AI and large language models (LLMs) including collaborations with OpenAI. Notable products launched include AI @ Morgan Stanley Assistant, Debrief, and AskResearchGPT, significantly improving advisor efficiency and client engagement.
U.S. Bancorp has progressively integrated AI into multiple aspects of its business from 2019 to 2025, evolving from enhancing mobile banking experiences with personalization to deploying agentic AI and synthetic audience modeling by 2025.
PNC Financial has steadily increased its AI adoption from early 2023 onward, introducing AI and machine learning solutions primarily in healthcare revenue management with its 'PNC Claim Predictor' to prevent lost revenue and streamline claims processing.
Capital One has steadily evolved into an AI-first financial institution, leveraging advanced machine learning, generative AI, and proprietary data to enhance banking experiences for over 100 million customers as of 2025.
American Express has steadily increased its AI adoption since 2021, evolving from traditional machine learning models for credit checks and fraud detection to cautiously experimenting with generative AI and large language models (LLMs) by 2023-2025.
JPMorgan Chase has evolved into a leader in AI adoption in banking, deploying generative AI and machine learning at scale to over 200,000 employees by mid-2025, with extensive practical applications across client advisory, legal, compliance, trading, and call centers.
51 Use Cases in Finance
| Company | Use Case |
|---|---|
| Citigroup | AI Training Citigroup is conducting company-wide AI prompt training to equip all 175,000 employees with skills for effective use of AI tools, ensuring broad workforce AI literacy and maximizing technology benefits. traditional |
| Morgan Stanley | Research Automation Morgan Stanley deploys generative AI and LLM-based tools such as AskResearchGPT to drastically improve research document retrieval accuracy and speed, reducing advisor effort and accelerating decision-making. generative |
| Wells Fargo | Employee Efficiency Through Google Agentspace partnership, Wells Fargo deploys AI agents internally to empower employees, streamline workflows, and enable proactive client relationship management. agentic |
| Bank of America | Automated Briefings Using AI-generated content capabilities, Bank of America automates creation of client briefing materials and transaction summaries, saving tens of thousands of manual hours annually and improving the timeliness and quality of client communications. generative |
| PNC Financial | Personalized Advice PNC uses AI to provide personalized financial advice and services to customers, improving customer experience and engagement through AI-augmented decision support. traditional |
| PNC Financial | Fraud Detection PNC implements AI-driven fraud detection systems in banking operations to identify and prevent fraudulent activities, enhancing security and reducing financial risk. traditional |
| Goldman Sachs | Code Generation Goldman Sachs uses generative AI tools to automate and accelerate software development processes, enabling thousands of developers to produce code faster and reduce manual coding effort, exemplified by the GS AI Assistant and the autonomous AI software engineer Devin. agentic |
| Goldman Sachs | AI Workforce Collaboration The firm is piloting agentic AI agents to autonomously perform complex tasks in software engineering and banking operations, fostering a hybrid workforce where humans supervise AI workers to enhance output and innovation. agentic |
| Bank of America | Virtual Assistant Bank of America uses the AI virtual assistant Erica to handle over 2.5 billion client interactions with 20 million active users, providing personalized banking help and recommendations, driving a 19% increase in customer-driven revenue. generative |
| U.S. Bancorp | Loan Prequalification AI supports loan prequalification processes by automating credit checks, fraud detection, and intelligent document processing, reducing friction for borrowers and operational costs for staff. traditional |