AI @ U.S. Bancorp

U.S. Bancorp is pivoting toward digital infrastructure leadership by doubling down on embedded finance, AI, and blockchain, and continues to invest in AI sector growth, positioning itself for dominance in intelligent banking.

• PYMNTS: U.S. Bank Doubles Down on Embedded Finance and AI
• U.S. Bank: Investing in AI: Assessing the Investment Opportunities
• Klover AI: US Bancorp's AI Strategy: Analysis of Dominance in Banking

U.S. Bank implemented AI in lending for prequalification, fraud detection, and intelligent document collection to reduce process friction, and continued to leverage synthetic audiences to accelerate customer insight generation and advertising campaigns.

• Bank Director: What Every Bank Should Know About AI in Lending
• AdExchanger: US Bank Using Synthetic Audiences for Customer Insights
• Ad Age: How U.S. Bank Used AI to Test and Inform Ads

U.S. Bank explored agentic AI capabilities showcased at CES, expanded API and open banking integration to improve customer payment experiences, and partnered with Statement.io to provide AI-driven cash intelligence to corporate clients.

• Banking Dive: U.S. Bank Scouts for Agentic AI at CES
• PYMNTS: U.S. Bank Division Sees AI and APIs Meeting Customer Expectations
• PR Newswire: Statement Joins U.S. Bank Connected Partnership Network

U.S. Bank aggressively utilized AI to design audience models for its national marketing campaign “The Power of Us,” reducing campaign development time via AI-generated avatars, and established the role of Chief AI/ML Officer to lead AI strategy and governance.

• Yahoo Finance: U.S. Bank Taps AI to Create Audience Models for National Campaign
• Digiday: How U.S. Bank Dramatically Cut Development Time of Campaign with AI Avatars
• Innovation Leader: Job Description: Chief AI/ML Officer, U.S. Bank

Senior U.S. Bank AI leadership emphasized preparing businesses for generative AI adoption and forging strong AI teams focused on efficient data analysis.

• InformationWeek: U.S. Bank AI Chief on Preparing Your Business for GenAI

Introduction of AI in business travel payments to improve spend management with a new card product competing against fintechs using generative AI technologies.

• American Banker: U.S. Bank Adds AI to Business Travel Payments as Competition Heats Up
• Yahoo Finance: U.S. Bank Adds AI to Business Travel Payments

U.S. Bank established a Center of Excellence for AI, focusing on eleven AI priority areas including fraud detection and image/language interpretation, thus embedding AI into enterprise-wide banking functions.

• NVIDIA: How US Bank is Driving Rapid Advancements Across Banking
• Emerj Artificial Intelligence Research: Artificial Intelligence at U.S. Bank - Two Current Use Cases

Initial adoption of AI focused on personalizing customer banking experience with the U.S. Bank Mobile App leveraging AI to deliver unique digital banking features. Katherine Knowles-Marchione was highlighted for driving these efforts.

• Teradata: How U.S. Bank Uses AI and Machine Learning
• Medialogic: U.S. Bank Mobile App Redefines the Digital Banking Experience