Artificial Intelligence in Real Estate Companies
We analyzed the enterprise AI use cases of 10 real estate companies to understand trends, impact, and insights.
Real Estate companies' adoption of AI
Overview
CBRE Group has progressively scaled its adoption of AI and machine learning technologies from Q4 2023 through 2025, leveraging proprietary platforms like Capital AI and Ellis AI to enhance operational efficiency, market prediction accuracy, and client services.
Lennar has progressively integrated AI technologies into its core business functions from 2023 through 2025, including digital marketing, dynamic pricing, mortgage processing, pathology image analysis, and advanced AI-driven enterprise platforms.
D.R. Horton has shown increased market activity and investor interest leading into 2024 and 2025, buoyed by optimistic macroeconomic conditions such as expectations of reduced borrowing costs, reflected in rising stock movement and analysis.
PulteGroup has increasingly incorporated advanced technologies into its operations from 2022 through 2025, culminating in the pioneering adoption of AI-guided robotic construction technology, specifically the Hadrian X robot, to build structural walls within a single day, significantly enhancing efficiency and reducing construction time.
Realty Income has progressively adopted AI and robotic process automation since 2023, focusing on enhancing operational efficiency, tenant screening, and predictive analytics for market forecasting.
Prologis has progressively integrated AI into its logistics real estate business since Q3 2023, starting with adopting TestFit's AI for site feasibility and portfolio decision-making under CEO Hamid Moghadam's leadership.
Simon Property Group has progressively integrated AI technologies from early exploratory mentions in 2022 to robust customer-facing and operational AI tools by 2025, including personalized shopping assistants and AI-driven marketplace features.
American Tower has progressively integrated AI and machine learning technologies to optimize its telecommunications infrastructure, energy usage, and edge data center capabilities from late 2022 through 2025, partnering with entities like PowerX, Qualcomm, and IBM.
Equity Residential has steadily increased its AI deployment since 2020, starting with 'Ella,' an AI Leasing Assistant handling 84% of inbound inquiries by Q1 2022, improving operational efficiency in leasing.
AvalonBay Communities has progressively integrated AI-driven technologies since at least 2024 to enhance operations, specifically focusing on centralization of customer care, AI-assisted leasing, and predictive maintenance systems, which are reshaping their property management and resident experience.
45 Use Cases in Real Estate
| Company | Use Case |
|---|---|
| Prologis | Supply Chain Planning Partnering with U.S. government entities, Prologis applies AI in mapping and planning future supply chains integrating energy considerations to enhance sustainability and reliability. agentic |
| Lennar | Customer Experience AI enhances Lennar's customer experience through personalized digital marketing platforms and development of AI conversational agents to better support and engage homebuyers. agentic |
| Simon Property | Data-Driven Decisions Simon Property uses advanced AI decision intelligence systems to guide strategic growth and operational efficiencies, leveraging data to improve competitive positioning and risk mitigation. agentic |
| CBRE Group | Facilities Maintenance Machine learning models analyze IoT sensor data to predict equipment failures and schedule maintenance proactively, reducing downtime and repair costs. agentic |
| Lennar | Data Integration Partnering with Salesforce, Palantir, and McKinsey, Lennar leverages AI and data analytics to integrate disparate data sources and modernize ERP platforms, improving strategic decision-making and operational insights. traditional |
| Realty Income | Tenant Analytics AI mining of tenant behavior patterns is leveraged to optimize lease terms, pricing strategies, and improve customer experience. traditional |
| Realty Income | Asset Valuation AI enables Realty Income to improve property valuations and asset management by using large data sets and advanced modeling to estimate property values and optimize portfolio allocation. traditional |
| AvalonBay | Tech Vetting Led by Chief Digital Officer Rukus Esi, AvalonBay applies AI-driven evaluation and pilot programs to effectively select and integrate promising PropTech solutions, reducing technology fatigue and increasing operational effectiveness. agentic |
| Equity Residential | Pricing Optimization AI models analyze market data and tenant behaviors to optimize rental pricing dynamically; however, this has raised regulatory concerns leading to cities banning algorithmic rent setting to prevent unfair pricing spikes. traditional |
| D.R. Horton | Strategic AI Governance Engagement of company or associated executives in AI strategy discussions and federal initiatives to shape AI policy and innovation impact ensures the company stays aligned with cutting-edge AI developments and regulatory landscapes, improving decision-making and strategic competitiveness. agentic |