Rudy Lai
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AI @ Simon Property

Mall and retail REIT
Industry
Last updated
July 3, 2025 at 10:44 AM

Summary

  • Simon Property Group has progressively integrated AI technologies from early exploratory mentions in 2022 to robust customer-facing and operational AI tools by 2025, including personalized shopping assistants and AI-driven marketplace features.
  • Key AI applications include the HolidAI gift finder launched in Q4 2023, expanded AI partnerships for inventory and returns optimization in Q3 2023, and digital loyalty and marketing technologies in 2024-2025 that help maintain mall foot traffic despite e-commerce competition.
  • By 2025, Simon Property Group leverages advanced AI-driven data analytics and decision intelligence platforms to dominate real estate innovation, signaling a mature, strategic adoption of AI to increase revenue, improve customer experience, and optimize operations.

VIBE METER

More AI announcements = more VIBE
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6 AI Use Cases at Simon Property

Data-Driven Decisions
2025
Traditional
Generative
Agentic
Outcome
Risk
Simon Property uses advanced AI decision intelligence systems to guide strategic growth and operational efficiencies, leveraging data to improve competitive positioning and risk mitigation. [1]
Marketing Optimization
2024
Traditional
Generative
Agentic
Outcome
Revenue
Simon Property leverages AI-powered marketing clouds like Zeta Global to analyze consumer signals and automate marketing campaigns, optimizing customer acquisition and retention efforts to increase revenue. [1]
Customer Engagement
2024
Customer Facing
Traditional
Generative
Agentic
Outcome
Simon Property Group implements AI chatbots and virtual assistants on web and mobile platforms to engage customers, answer queries, and enhance their shopping experience, increasing engagement and loyalty. [1]
Personalized Shopping
2023
Customer Facing
Traditional
Generative
Agentic
Outcome
Simon Property Group uses AI-powered gift finder tools and helper elves equipped with AI tablets to provide shoppers with personalized product recommendations, improving holiday shopping experiences and customer satisfaction. [1][2][3]
Recommendation Systems
2023
Customer Facing
Traditional
Generative
Agentic
Outcome
Revenue
Simon Property’s e-commerce platform incorporates AI-driven recommendation systems and search-by-image capabilities to personalize online shopping and increase conversion rates. [1][2]
Inventory Optimization
2023
Traditional
Generative
Agentic
Outcome
Costs
Simon Property Group partners with Dropit to utilize AI for optimizing ship-from-store logistics, managing returns, and enhancing inventory accuracy, resulting in efficient operations and reduced costs. [1]

Timeline

2025 Q4: no updates

2025 Q3

1 updates

Simon Property Group’s AI strategy highlighted for data-driven innovation and marketplace dominance; continuing evaluation of intellectual property rights around generative AI applications.

2025 Q2

1 updates

Simon Property Group undertakes strategic expansions utilizing AI-driven initiatives, including extending National Outlet Shopping Day, reinforcing its leveraging of AI for business growth.

2025 Q1

1 updates

Industry observations on AI transforming real estate functions from leasing to smart buildings; Simon Property Group implements digital advertising campaigns potentially enhanced by AI, boosting mall activity.

2024 Q4

1 updates

Simon trades legacy marketing technology for Zeta Global’s AI-powered marketing cloud to leverage consumer data with AI, enhancing marketing and customer acquisition strategies.

2024 Q3

1 updates

Expansion of online marketplace features with AI-enabled tools including search-by-image and recommendation systems; ongoing discourse on AI intellectual property and regulatory challenges related to product liability.

2024 Q2

1 updates

Simon Property Group integrates AI chatbots and virtual assistants into websites and mobile applications to enhance customer engagement and streamline shopping experiences.

2024 Q1

1 updates

Simon leverages digital loyalty technologies aimed at driving in-person visits to physical stores, addressing e-commerce competition challenges.

2023 Q4

1 updates

Launch of 'HolidAI'—an AI-powered gift finder tool deployed at select malls with teams of personal shoppers using AI tablets, enhancing holiday shopping experience. The Shop Premium Outlets platform added AI-driven digital shopping features including recommendations and search-by-image.

2023 Q3

1 updates

Simon Property Group expands its partnership with Dropit to use AI for optimizing ship-from-store logistics, returns, and inventory management. Also, broader considerations of AI ethical use inspired by Herbert Simon's work appear.

2023 Q2: no updates

2023 Q1: no updates

2022 Q4: no updates

2022 Q3: no updates

2022 Q2: no updates

2022 Q1

1 updates

Simon Chen, EVP of Product and Innovation for Realogy, discusses AI's transformative potential in real estate, marking early recognized interest in AI application within the industry.