AI @ Morgan Stanley
Summary
- Morgan Stanley has shown a strong and increasing adoption of AI technologies from Q3 2023 through Q3 2025, evolving from initial AI-driven financial advisor support to advanced generative AI tools integrated deeply across client-facing and internal workflows.
- Key AI products such as AI @ Morgan Stanley Assistant, Debrief, and AskResearchGPT, powered by OpenAI's GPT-4, have significantly improved efficiency (document retrieval up from 20% to 80%), facilitated closing over 100,000 new clients in 2024, and contributed to nearly $64 billion in net new assets in Q3 2024 alone.
- Morgan Stanley continues to advance AI by building proprietary generative AI applications in-house, emphasizing trust, security, ROI, and quality controls, with leadership highlighting AI as a critical 'copilot' technology, driving substantial cost savings—projected at nearly $1 trillion annually for corporate America—with ongoing innovation and AI diffusion at the forefront of their business strategy.
VIBE METER
4 AI Use Cases at Morgan Stanley
Research Assistance2025
Lead Generation2024Customer Facing
Meeting Automation2024
Client Insights2023Customer Facing
Timeline
2025 Q3
Morgan Stanley deployed multiple generative AI and large language model powered tools (AI @ Morgan Stanley Assistant, Debrief, AskResearchGPT) powered by GPT-4, vastly improving research efficiency (document retrieval from 20% to 80%) and supporting large document corpus queries; executives described AI as a 'copilot' and efficiency enabler while emphasizing quality, security, and zero data retention policies; studies showed full AI adoption could save corporate America up to $920 billion annually.
2025 Q2
Discussions on AI's investment impact and second-order effects on business landscape continued, though no new direct AI product developments were mentioned this quarter.
2025 Q1
Morgan Stanley expanded AI-powered efficiency tools enabling financial advisors to spend more time with clients; the firm emphasized AI monetization and ROI, positioning AI as a key driver of workflow streamlining and innovation.
2024 Q4
The firm's AI investments began yielding significant business results, including acquisition of almost 100,000 new clients and nearly $64 billion in net new assets, aided by expanded OpenAI-powered chatbot tools in investment banking and trading.
- Financial Advisor IQ: Morgan Stanley's AI Push Yielding New Clients, CFO Says
- The Daily Upside: How Morgan Stanley's AI Helped Close 100K New Clients This Year
- CNBC: Morgan Stanley rolls out OpenAI-powered chatbot for Wall Street division
- Columbia Business School: Building Trust in AI | Columbia Business School
2024 Q3
Morgan Stanley built its second generative AI application in-house in collaboration with OpenAI, indicating a ramp-up in proprietary AI development.
2024 Q2
Morgan Stanley launched an internal AI assistant based on OpenAI's ChatGPT technology, named AI @ Morgan Stanley Debrief, to generate meeting notes for financial advisors, enhancing advisor productivity.
2024 Q1: no updates
2023 Q4
Morgan Stanley highlighted generative AI's potential to augment or automate job roles and tasks, with the caution that forecasting labor displacement remains difficult.
2023 Q3
Morgan Stanley began AI adoption focusing on helping financial advisors understand client needs using data analytics and machine learning to personalize experiences.