AI @ Fox Corporation

Broadcast and news media

Industry

Media

Last updated

July 3, 2025 at 10:44 AM

Summary

Fox Corporation has progressively integrated AI and blockchain technologies since early 2024, launching a blockchain platform called Verify to track media content usage by AI developers, indicating an innovation drive toward content rights management.
By mid-2025, Fox advanced AI adoption by deploying AI-driven media planning and converged media platforms for enhanced targeted advertising and audience engagement, reflecting a strategic focus on leveraging AI for marketing effectiveness and revenue growth.
Fox has also been involved in significant legal precedents around AI and machine learning patents, including a notable Federal Circuit ruling in 2025 that invalidated generic machine learning patent claims, underscoring challenges in AI intellectual property rights and innovation protection.

VIBE METER

More AI announcements = more VIBE

3 AI Use Cases at Fox Corporation

Legal Risk

2025

Traditional

Generative

Agentic

Outcome

Risk

Fox engages in litigation and legal strategy to address patent eligibility of AI and machine learning inventions, shaping patent practices around AI innovations and protecting corporate interests. [1][2]

Ad Targeting

2025

Customer Facing

Traditional

Generative

Agentic

Outcome

Revenue

Fox deploys AI-driven media planning platforms that utilize machine learning for audience identification and matching, enabling precise targeting and increased advertising effectiveness. [1][2]

Content Tracking

2024

Traditional

Generative

Agentic

Outcome

Risk

Fox Corporation uses blockchain combined with AI to monitor how media content is accessed and used by large AI developers, ensuring proper licensing and rights management. [1][2]

Timeline

2025 Q3

2 updates

Discussions continue around AI mathematical patent ineligibility highlighting Fox's legal landscape; Fox News reports on AI trends and impact on employment; broader public adoption of AI-driven health advice noted.

2025 Q2

4 updates

Fox launches advanced AI-driven media planning and converged media platforms, enhancing ad targeting through machine learning; involved in landmark legal rulings on machine learning patent eligibility, with significant court victories protecting its interests.

2025 Q1: no updates

2024 Q4: no updates

2024 Q3

2 updates

Fox World Travel launches 'Colby AI' project focusing on incremental AI adoption; Fox Corporation's AI initiatives gain visibility with multiple operational use cases explored.

2024 Q2: no updates

2024 Q1

2 updates

Fox launches a blockchain platform named Verify to help media companies monitor and negotiate AI content usage, signaling early AI-related digital rights management efforts.