AI @ Fox Corporation

Broadcast and news media

Industry

Media

Last updated

July 3, 2025 at 10:44 AM

Summary

Fox Corporation has actively integrated advanced technologies from 2024 to 2025, launching a blockchain platform named 'Verify' in early 2024 to transparently track AI content usage across media outlets, signaling an innovative approach to content rights and licensing management.
Throughout 2024 and into 2025, Fox rolled out AI-driven solutions including a converged media platform (OneFOX), leveraging machine learning for targeted advertising and media planning, with a focus on improving advertising impact and audience targeting, reflecting a strategic push to monetize AI capabilities across its portfolio.
In mid-2025, Fox gained significant legal clarity with a landmark Federal Circuit decision (Recentive Analytics, Inc. v. Fox Corp.) that invalidated generic AI/machine learning patent claims lacking technological improvements, shaping its AI intellectual property strategy and underscoring a cautious, legally informed AI deployment approach.

VIBE METER

More AI announcements = more VIBE

3 AI Use Cases at Fox Corporation

Scheduling Optimization

2025

Traditional

Generative

Agentic

Outcome

Costs

Fox has been involved in AI/machine learning inventions aimed at optimizing television scheduling and network mapping, although these patent claims were invalidated for lacking technological improvements. [1][2]

Ad Targeting

2025

Customer Facing

Traditional

Generative

Agentic

Outcome

Revenue

Fox has deployed AI-driven media planning tools and a converged media platform (OneFOX) that use machine learning to identify and match audiences, enhancing advertiser targeting efficiency. [1][2]

Content Tracking

2024

Traditional

Generative

Agentic

Outcome

Risk

Fox Corporation uses a blockchain-based platform ('Verify') to track how AI developers utilize its media content online, ensuring transparent rights management and licensing. [1][2]

Timeline

2025 Q4: no updates

2025 Q3

2 updates

Discussions between Fox and Meta on AI content licensing surfaced; Fox Corporation remained in the spotlight regarding AI’s impact in media scheduling and network mapping patent eligibility.

2025 Q2

3 updates

Fox launched an AI-driven converged media platform 'OneFOX' for dynamic ad targeting and media planning; the company faced and successfully defended a landmark patent eligibility case around machine learning claims at the Federal Circuit, impacting AI IP strategy.

2025 Q1: no updates

2024 Q4: no updates

2024 Q3

2 updates

Fox World Travel moved forward with incremental AI solutions emphasizing fast, small improvements; Fox Corporation's AI use cases gain broader exposure.

2024 Q2: no updates

2024 Q1

2 updates

Fox Corp launched the blockchain platform 'Verify' to assist media companies in tracking and negotiating AI usage of content.