AI @ Netflix

Netflix deploys generative AI for the first time in original TV show production to reduce costs and enhance creativity, with co-CEO Ted Sarandos endorsing AI's positive impact on filmmaking.

• The Conversation: Netflix is now using generative AI – but it risks leaving viewers and creatives behind
• BBC: Netflix uses AI effects for first time to cut costs
• The Guardian: Netflix uses generative AI in one of its shows for first time
• Hollywood Reporter: Ted Sarandos Says AI Will Make Movies, TV “Better, Not Cheaper”

Netflix tests a new AI-powered search engine to improve content discovery for subscribers, alongside continued promotion of AI-themed movies.

• Bloomberg: Netflix Tests New AI Search Engine to Recommend Shows and Movies
• Analytics Vidhya: 11 AI Movies on Netflix That Will Blow Your Mind

Netflix's AI-driven machine learning continues to power personalized movie suggestions, with recognition of AI's broader potential beyond entertainment.

• Inspirit AI: How All Businesses Can Leverage AI: Netflix Case Study

Netflix begins building an internal developer platform for generative AI and actively hires to integrate large language models (LLMs) across the organization.

• lowpass.cc: Netflix's ambitious AI plans

Netflix leverages AI for predicting subscriber numbers, optimizing video quality dynamically during peak times, and analyzing vast user data to enhance streaming experience.

• AIM Research: Is Netflix Using AI To Be The Best Streamed Platform?
• Design Gurus: What AI is used in Netflix?
• GeeksforGeeks: How Netflix Uses Artificial Intelligence

Netflix continues to employ AI algorithms primarily for personalized movie and show recommendations based on viewing history.

• Forbes: Streaming Into The Future: How AI Is Reshaping Entertainment

Initial public awareness of AI in entertainment highlighted through Netflix's AI-themed content such as 'Black Mirror' and 'The Social Dilemma'.

• ThinkML: AI Netflix: Top 10 Series and Movies about AI