AI @ Charter Communications
Summary
- Charter Communications has progressively integrated AI technologies since 2019, starting with home network security enhancements via CUJO AI and expanding into AI-enabled cybersecurity solutions like Security Shield for Advanced WiFi customers by 2022.
- From 2023 onwards, Charter significantly ramped AI adoption in advertising, leveraging Waymark's AI tools to generate nearly 7,000 commercial projects producing $27 million in revenue by mid-2024, and launching the AI-driven Spectrum Reach Architect platform in 2025 to optimize TV, digital, and streaming ad campaigns.
- AI is also utilized internally to improve customer experience by analyzing calls for service recommendations and exploring network performance enhancements in collaboration with Broadcom, with CEO mentions emphasizing cost impact and future agentic AI-driven managed services as of 2024-2025.
VIBE METER
5 AI Use Cases at Charter Communications
Workplace Communication2025
Network Performance2024
Ad Optimization2023Customer Facing
Customer Service2021
Timeline
2025 Q4: no updates
2025 Q3
Charter officially launched Spectrum Reach Architect, an AI-driven platform optimizing TV, digital, and streaming ad campaigns with over 2,000 local advertisers in six-month trial; CEO Jason Brown emphasized actionable insights and improved campaign ROI.
2025 Q2: no updates
2025 Q1
Focus on agentic AI and generative AI applications accelerating with fiber connectivity; Charter explores AI-powered managed services innovation and AI's potential to improve workplace communication and distributed work.
2024 Q4
Continued focus on AI/ML challenges in data quality, availability, privacy, and security discussed in FCC workshops; AI technology adoption increasing for enterprise cybersecurity to mitigate breaches; Liberty Broadband plans merger with Charter Communications.
2024 Q3
Broadcom, Charter, and Comcast initiated development of unified DOCSIS chipsets with embedded AI/ML for improved network performance; CEO Chris Winfrey highlighted AI's impact on costs; Charter uses AI to analyze customer calls for service recommendations; participation in FCC AI workshops regarding data quality and privacy.
2024 Q2
Charter's AI-generated advertising through Spectrum Reach and Waymark yielded $27M in revenue with nearly 7,000 commercials produced; also involved in FCC's AI working group exploring AI/ML for spectrum management and developed partnerships to enhance programmatic advertising.
- TVTechnology: AI-Generated Ads Produce $27M Revenue for Charter's Spectrum Reach
- PitchGrade: Charter Communications: AI Use Cases 2024
- Federal Communications Commission: FCC TAC AI-WG Artificial Intelligence
- Charter Communications: Magnite and Spectrum Reach Team Up to Enhance Access to Programmatic Advertising
2024 Q1: no updates
2023 Q4: no updates
2023 Q3: no updates
2023 Q2: no updates
2023 Q1
Spectrum Reach partnered with Waymark to introduce an AI-powered platform enabling local businesses to create high-quality TV commercials more efficiently.
2022 Q4: no updates
2022 Q3
Introduced Security Shield, an AI-enabled cybersecurity solution for Advanced WiFi customers, strengthening network safety via artificial intelligence.
2022 Q2: no updates
2022 Q1: no updates
2021 Q4: no updates
2021 Q3: no updates
2021 Q2
Launched Spectrum Voice ID, advancing AI and machine learning use across the broadband network to enhance customer experience.
2021 Q1: no updates
2020 Q4: no updates
2020 Q3: no updates
2020 Q2: no updates
2020 Q1: no updates
2019 Q4: no updates
2019 Q3: no updates
2019 Q2: no updates
2019 Q1
Charter Communications chose CUJO AI's artificial intelligence software platform to enhance network security in customers' homes, marking early AI adoption in cybersecurity.