Rudy Lai
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AI @ Stellantis

Chrysler, Jeep, Dodge parent
Industry
Last updated
July 3, 2025 at 10:44 AM

Summary

  • Stellantis has progressively increased its adoption of artificial intelligence technologies from 2021 through 2025, with significant investments such as the acquisition of CloudMade's AI framework in Q1 2024 and expanding partnerships with Mistral AI in Q1 2025 to drive innovation in vehicle development, personalized mobility, and manufacturing efficiency.
  • The company leverages AI primarily for manufacturing process automation, cost reduction, and enhanced customer experience, exemplified by deploying AI-enabled robot guidance systems in powertrain plants starting in Q3 2024 and launching AI-powered in-car voice assistants in early 2025 across multiple brands including Alfa Romeo, Citroen, Peugeot, and Vauxhall.
  • Financial targets like achieving €20 billion in annual revenue by 2030, linked to AI and connected technologies, underscore a strategic focus on AI-driven growth, while integration efforts span internal factory optimization to external customer-facing digital innovations.

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3 AI Use Cases at Stellantis

In-Car Assistance
2025
Customer Facing
Traditional
Generative
Agentic
Outcome
Stellantis collaborates with Mistral AI to develop a real-time, voice-enabled in-car assistant that enables drivers to ask questions about vehicle features and receive conversational guidance, enhancing user experience with generative AI capabilities integrated across multiple Stellantis brands. [1][2][3]
Manufacturing Efficiency
2024
Traditional
Generative
Agentic
Outcome
Costs
Stellantis applies AI-driven robot guidance systems with 3D vision technologies and logistics automation in its manufacturing plants to optimize workflows, reduce production costs, improve sustainability, and enhance workplace safety and accuracy. [1][2][3]
Personalized Mobility
2024
Customer Facing
Traditional
Generative
Agentic
Outcome
Through the acquisition of CloudMade's AI technology, Stellantis enhances its connected vehicle platforms, enabling more personalized, adaptive mobility experiences tailored to individual driver preferences and behaviors. [1][2]

Timeline

2025 Q3: no updates

2025 Q2: no updates

2025 Q1

1 updates

Stellantis expands its strategic partnership with Mistral AI to integrate AI across vehicle engineering, in-car voice assistants, and manufacturing, launching a real-time conversational user manual and AI-powered interfaces to improve customer experience and drive production efficiencies.

2024 Q4

1 updates

Stellantis experiments with AI-driven technologies on factory floors including robot guidance and automated wheel technology to enhance process efficiency and accuracy in plants.

2024 Q3

1 updates

Deployment of AI-driven manufacturing innovations at Stellantis accelerates, including AI-enabled robot guidance with 3D vision systems across powertrain plants, logistics automation, and workflow optimization, aiming to reduce costs and increase sustainability.

2024 Q2: no updates

2024 Q1

1 updates

Stellantis acquires artificial intelligence and machine learning technology from CloudMade, including IP rights, to enhance personalized mobility experiences and strengthen software-defined vehicle capabilities.

2023 Q4: no updates

2023 Q3: no updates

2023 Q2: no updates

2023 Q1: no updates

2022 Q4: no updates

2022 Q3: no updates

2022 Q2: no updates

2022 Q1: no updates

2021 Q4

1 updates

Stellantis sets a strategic goal to achieve €20 billion in annual revenue by 2030 driven by connected technologies with AI as a key enabler for innovation.