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rudyl.ai AI market researchALPHA

AI @ PepsiCo

Beverages + snacks (Lay's, Gatorade, etc.)

Industry

Consumer

Last updated

July 3, 2025 at 10:44 AM

Summary

PepsiCo has progressively integrated AI across its entire value chain from 2019 to 2025, including product innovation, supply chain management, marketing, and customer experience, showing a consistent and increasing adoption trend.
Leadership figures like Chief Strategy and Transformation Officer Kanioura have driven AI initiatives focusing on agentic AI and collaboration with partners such as Salesforce and AWS to deploy AI agents for operational efficiency, inventory transparency, and customer support.
Key financial and operational impacts include AI-driven improvements in efficiency, cost reduction, accelerated digital transformation, enhanced marketing effectiveness (e.g., AI tool Ada), and emerging AI-powered products like smart cans and hydration coaches, positioning PepsiCo as a leader in AI-driven transformation within the CPG sector.

VIBE METER

More AI announcements = more VIBE

5 AI Use Cases at PepsiCo

Agent Automation

2025

Customer Facing

Traditional

Generative

Agentic

Outcome

PepsiCo integrates agentic AI agents through Salesforce's Agentforce platform to autonomously manage routine tasks in sales, customer support, and operational workflows, improving efficiency and responsiveness. [1][2]

Supply Chain

2024

Traditional

Generative

Agentic

Outcome

Costs

PepsiCo applies AI and robotics to automate supply chain processes, optimize crop planning, and support agricultural operations with predictive insights to enhance efficiency and reduce waste. [1][2]

Demand Forecasting

2024

Traditional

Generative

Agentic

Outcome

Costs

PepsiCo uses AI models to analyze consumer trends and predict demand more accurately for products, enabling efficient supply chain and inventory management. [1][2]

Product Innovation

2024

Customer Facing

Traditional

Generative

Agentic

Outcome

Revenue

PepsiCo uses generative AI to accelerate product development, create new beverage concepts such as AI hydration coaches and smart cans, and optimize sustainability efforts. [1][2]

Marketing Insights

2023

Traditional

Generative

Agentic

Outcome

Revenue

PepsiCo uses AI tools to analyze large-scale consumer data from menus and recipes worldwide to identify food trends, enabling improved marketing and product strategies. [1][2]

Timeline

2025 Q4: no updates

2025 Q3

1 updates

PepsiCo is actively investing in agentic AI to modernize field execution and customer experience by implementing AI agents for inventory transparency, in-store execution, and faster customer service, boosting operational efficiency and leveraging human-AI collaboration.

Consumer Goods Technology: PepsiCo Embraces Agentic AI to Modernize Field Execution and CX

2025 Q2

1 updates

PepsiCo expanded its partnership with Salesforce and AWS to deploy AI agents (Salesforce's Agentforce) for enhanced customer support, operational efficiency, sales enablement, and accelerating AI innovation via cloud-based solutions.

PR Newswire: PepsiCo Leverages Salesforce's Agentforce to Advance AI Agenda

2025 Q1

1 updates

Agentic AI-driven automation began transforming operations, reducing manual efforts, optimizing logistics using advanced machine learning for route and inventory management, and reshaping production and supply chain holistically.

Consumer Goods Technology: Tapestry and PepsiCo Talk Agentic AI and Enterprise Automations

2024 Q4: no updates

2024 Q3

1 updates

PepsiCo used robotics and AI-powered crop planning to transform supply chain and improve agricultural support. AI in product development helped enhance customer engagement and personalization.

Business Insider: Pepsi Supply-Chain: How Robotics, AI Package Snacks More Efficiently

2024 Q2

1 updates

Generative AI was integrated for predictive consumer demand modeling, product development, marketing, sustainability, and product innovation including AI hydration coach and connected smart cans.

AIM Media House: How PepsiCo Utilizes Generative AI to Drive Innovation and Efficiency

2024 Q1: no updates

2023 Q4

1 updates

PepsiCo used AI tools like Tastewise for consumer trend analysis and Ada for marketing research, enhancing product and campaign strategies.

Wide Moat Research: The Impact of AI at PepsiCo

2023 Q3

1 updates

AI was used for supply chain automation, warehouse label recognition, and quality control, with a focus on ethical and human-centered AI implementation.

AI Expert Network: AI Integration and Ethical Considerations at PepsiCo

2023 Q2

1 updates

PepsiCo expanded AI application to ethical AI research in collaboration with Stanford, AI-driven equipment monitoring in production, and enhancing operational efficiencies.