AI @ Mondelez International
Summary
- Mondelez International has progressively integrated AI technologies across multiple facets of its business from 2023 through mid-2025, moving from R&D applications to expansive generative AI content creation platforms in marketing, recipe optimization, and supply chain management.
- Key partnerships with Accenture and Publicis Groupe enabled the launch of an AI-powered marketing platform by late 2024, facilitating personalized content creation including text, images, and videos, aiming to improve marketing efficiency and scale.
- AI-driven innovation has notably impacted product development with AI aiding in new snack recipes, improving sales promotion strategies, optimizing pricing, predicting demand, and enhancing consumer engagement, leading to accelerated product launches and improved customer experiences.
VIBE METER
4 AI Use Cases at Mondelez International
Product Innovation2024Customer Facing
Marketing Efficiency2024
Demand Forecasting2024
Promotion Optimization2024
Timeline
2025 Q3
By Q3 2025, Mondelez’s AI strategy emphasizes digital transformation and generative tools across snacks and consumer packaged goods to maintain competitive dominance, drawing lessons from other CPG leaders on AI agent strategies.
2025 Q2: no updates
2025 Q1
Mondelez utilized AI tools to accelerate snack flavor innovation and optimize flavors, cost, and sustainability metrics, while the broader confectionery sector also adopted AI for product innovation and supply chain enhancements.
2024 Q4
Mondelez advanced AI use in R&D to innovate and update classic snacks such as Oreo faster and launched an in-house generative AI content creation platform to reduce marketing costs, combining AI capabilities with human empathy to strengthen brand loyalty.
- forbes.com: How Mondelez Humanizes AI With Empathy For Powerful Marketing
- wsj.com: Oreo Owner Mondelez Taps AI to Tweak Its Classic Snacks
- huguesrey.wordpress.com: The $30 Billion Bet: How AI and Data Are Reshaping the Future of Advertising
- wicinternet.org: U.S. food producer Mondelez taps AI to tweak classic snacks
- govtech.com: How are the makers of Oreo cookies using AI?
- digiday.com: Mondelēz takes AI in-house to try and curb marketing costs
- nam.org: The newest cookie ingredient: AI
- nypost.com: Oreo's owner is using AI to create new snacks - NY Post
2024 Q3
Mondelez partnered with Accenture and Publicis Groupe to accelerate adoption of generative AI in marketing, launching a new AI-driven marketing platform for personalized content creation including text, images, and videos, to improve speed and efficiency.
- just-food.com: Mondelez aims to accelerate use of generative AI in marketing
- confectioneryproduction.com: Mondelez moves to adopt AI in its global marketing strategies
- foodbusinessnews.net: Mondelez eyes AI-powered marketing platform
- marketingdive.com: Mondelēz expands generative AI marketing bets with new platform
- consumergoods.com: Mondelēz Seeks To Scale Generative AI Content Creation with New Marketing Platform
- campaignasia.com: Mondelez partners with Accenture and Publicis to launch AI platform
2024 Q2
Mondelez leveraged AI in supply chain applications such as demand prediction and machine learning models to optimize consumer demand forecasting and inventory management.
2024 Q1
Mondelez enhanced Revenue Growth Management (RGM) and marketing strategies through AI tools aimed at optimizing promotions, pricing, and sales productivity improvements.
2023 Q4: no updates
2023 Q3
Mondelez integrated AI responsibly in product development and collaborated with WPP on an AI-driven Cadbury campaign in India, employing a young AI-focused team to enhance advertising efforts.
2023 Q2
Mondelez began exploring AI in Research and Development, discussing AI's potential to drive innovation in product development with industry experts such as Joe Manton.