AI @ Kroger
Summary
- Kroger has progressively integrated AI technologies from 2019 through 2025, starting with in-store innovations like the EDGE system and advancing to AI-powered self-checkout, dynamic pricing, marketplace listing optimization, and inventory management.
- Key figures such as Mike Lamb (VP) and Todd James (former Chief Data Officer) have been involved in Kroger's AI efforts, which include partnerships with firms like Everseen and Intelligence Node, leveraging AI to improve checkout efficiency, reduce shrinkage, and enhance customer experience.
- From early AI-powered visual self-checkout technologies rolled out to thousands of stores by 2020-2022, Kroger shifted toward generative AI for better marketplace content management and dynamic pricing by 2024, with ongoing expansion of AI-driven operational efficiencies and analytics into 2025.
VIBE METER
5 AI Use Cases at Kroger
Inventory Management2025
Dynamic Pricing2024Customer Facing
Marketplace Optimization2024Customer Facing
Personalized Recipes2020Customer Facing
Timeline
2025 Q3: no updates
2025 Q2
Kroger scaled AI-enabled inventory and shrink management to improve operational efficiency; Todd James, former Chief Data Officer, left to found an AI-focused startup addressing common AI challenges.
2025 Q1: no updates
2024 Q4
Kroger continued investment in the EDGE system, reinforcing the strategy of AI-enabled electronic shelf labels for pricing and inventory environment.
2024 Q3
Kroger’s AI-powered dynamic pricing system attracted controversy over privacy concerns; leadership cited use of AI to reduce pickup lead time and enhance associate experience. Continued deployment of EDGE system (partnership with Microsoft) for electronic shelf labels and pricing optimization.
- Perplexity.ai: Kroger's Controversial AI Pricing
- Forbes: How Kroger Is Using Data And AI To Drive Innovation In The Grocery Industry
- World Socialist Web Site: Kroger's EDGE and other corporate swindlers use AI to rob shoppers
- Giro's Newsletter: Kroger's AI Pricing: Revolution or Controversy in Grocery
- Common Dreams: 'Corporate Greed Is Out of Control': Warren Slams Kroger's AI Pricing
- PitchGrade: Kroger: AI Use Cases 2024
2024 Q2: no updates
2024 Q1
Kroger partnered with Intelligence Node to deploy generative AI tools enhancing third-party marketplace listings through content management, dynamic pricing, and improved search relevance. CIO highlighted ongoing use of AI/GenAI for marketing and customer experience improvements.
- Grocery Dive: Kroger links with AI retail analytics firm to boost marketplace
- Retail TouchPoints: Kroger Employs New Gen AI Tool to Enhance Marketplace Listings
- Chain Store Age: Kroger enhancing third-party product listings with generative AI
- Digital Commerce 360: Kroger adds AI to its marketplace
- Kroger IR: Kroger CIO Discusses Digital Innovation Trends for Grocery Retail in 2024
2023 Q4
Kroger’s AI system helped customers self-correct 75% of self-checkout errors without employee help, improving checkout speed and experience.
2023 Q3: no updates
2023 Q2
Kroger maintained leadership in retail by leveraging generative AI and data analytics to improve customer and associate experiences.
2023 Q1
Kroger deployed Google Cloud AI, machine learning, and data analytics tools to enhance various business applications within its operations.
2022 Q4: no updates
2022 Q3
Kroger moved beyond pilot stage for AI and computer vision-based self-checkout solutions with Everseen’s platform, enabled by Lenovo's Edge AI technology.
2022 Q2: no updates
2022 Q1: no updates
2021 Q4: no updates
2021 Q3: no updates
2021 Q2: no updates
2021 Q1: no updates
2020 Q4
Kroger launched Chefbot, an AI Twitter tool for personalized recipe recommendations, and further adopted Everseen's AI tech to reduce self-checkout errors.
2020 Q3
Kroger partnered with Everseen to roll out Visual AI technology at 2,500 self-checkout stations, aiming to reduce customer errors; Mike Lamb involved in leadership.
2020 Q2: no updates
2020 Q1: no updates
2019 Q4: no updates
2019 Q3: no updates
2019 Q2
Kroger introduced the Kroger EDGE system (Enhanced Display for Grocery Environment), signaling initial AI adoption focused on in-store digital shelf technology.