Rudy Lai

AI @ Kroger

Largest U.S. grocery chain
Industry
Last updated
July 3, 2025 at 10:44 AM

Summary

  • Kroger has progressively integrated AI technologies from 2019 through 2025, starting with in-store innovations like the EDGE system and advancing to AI-powered self-checkout, dynamic pricing, marketplace listing optimization, and inventory management.
  • Key figures such as Mike Lamb (VP) and Todd James (former Chief Data Officer) have been involved in Kroger's AI efforts, which include partnerships with firms like Everseen and Intelligence Node, leveraging AI to improve checkout efficiency, reduce shrinkage, and enhance customer experience.
  • From early AI-powered visual self-checkout technologies rolled out to thousands of stores by 2020-2022, Kroger shifted toward generative AI for better marketplace content management and dynamic pricing by 2024, with ongoing expansion of AI-driven operational efficiencies and analytics into 2025.

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5 AI Use Cases at Kroger

Inventory Management
2025
Traditional
Generative
Agentic
Outcome
Costs
Kroger applies AI models to inventory and shrink management processes to forecast demand accurately, reduce stock losses, and improve operational efficiency within stores. [1]
Dynamic Pricing
2024
Customer Facing
Traditional
Generative
Agentic
Outcome
Revenue
Kroger uses AI-powered analytics combined with electronic shelf labels (EDGE system) to dynamically adjust product pricing in real-time, aiming to optimize sales and inventory levels while also drawing scrutiny over data privacy. [1][2][3][4]
Marketplace Optimization
2024
Customer Facing
Traditional
Generative
Agentic
Outcome
Revenue
Partnering with Intelligence Node, Kroger deploys generative AI tools to enhance third-party marketplace product listings with optimized descriptions, content management, and dynamic pricing, improving seller performance and customer experience online. [1][2][3]
Personalized Recipes
2020
Customer Facing
Traditional
Generative
Agentic
Outcome
Using AI-driven natural language processing tools, Kroger offers personalized recipe recommendations through its Chefbot Twitter tool based on ingredients consumers already have at home, enhancing engagement and value proposition. [1]
Checkout Error Reduction
2020
Customer Facing
Traditional
Generative
Agentic
Outcome
Kroger employs AI-powered computer vision technology at self-checkout stations to detect and reduce customer scanning errors, thereby minimizing checkout friction and improving customer throughput. [1][2][3]

Timeline

2025 Q3: no updates

2025 Q2

2 updates

Kroger scaled AI-enabled inventory and shrink management to improve operational efficiency; Todd James, former Chief Data Officer, left to found an AI-focused startup addressing common AI challenges.

2025 Q1: no updates

2024 Q4

1 updates

Kroger continued investment in the EDGE system, reinforcing the strategy of AI-enabled electronic shelf labels for pricing and inventory environment.

2024 Q3

6 updates

Kroger’s AI-powered dynamic pricing system attracted controversy over privacy concerns; leadership cited use of AI to reduce pickup lead time and enhance associate experience. Continued deployment of EDGE system (partnership with Microsoft) for electronic shelf labels and pricing optimization.

2024 Q2: no updates

2024 Q1

5 updates

Kroger partnered with Intelligence Node to deploy generative AI tools enhancing third-party marketplace listings through content management, dynamic pricing, and improved search relevance. CIO highlighted ongoing use of AI/GenAI for marketing and customer experience improvements.

2023 Q4

1 updates

Kroger’s AI system helped customers self-correct 75% of self-checkout errors without employee help, improving checkout speed and experience.

2023 Q3: no updates

2023 Q2

1 updates

Kroger maintained leadership in retail by leveraging generative AI and data analytics to improve customer and associate experiences.

2023 Q1

1 updates

Kroger deployed Google Cloud AI, machine learning, and data analytics tools to enhance various business applications within its operations.

2022 Q4: no updates

2022 Q3

2 updates

Kroger moved beyond pilot stage for AI and computer vision-based self-checkout solutions with Everseen’s platform, enabled by Lenovo's Edge AI technology.

2022 Q2: no updates

2022 Q1: no updates

2021 Q4: no updates

2021 Q3: no updates

2021 Q2: no updates

2021 Q1: no updates

2020 Q4

2 updates

Kroger launched Chefbot, an AI Twitter tool for personalized recipe recommendations, and further adopted Everseen's AI tech to reduce self-checkout errors.

2020 Q3

2 updates

Kroger partnered with Everseen to roll out Visual AI technology at 2,500 self-checkout stations, aiming to reduce customer errors; Mike Lamb involved in leadership.

2020 Q2: no updates

2020 Q1: no updates

2019 Q4: no updates

2019 Q3: no updates

2019 Q2

1 updates

Kroger introduced the Kroger EDGE system (Enhanced Display for Grocery Environment), signaling initial AI adoption focused on in-store digital shelf technology.