Rudy Lai
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卓
生
rudyl.aiAI market researchALPHA

AI @ Kimberly-Clark

Personal care (Kleenex, Huggies)
Industry
Last updated
July 3, 2025 at 10:44 AM

Summary

  • Since 2018, Kimberly-Clark has progressively embedded AI and digital transformation in its operations, expanding from supply chain efficiency innovations to generative AI applications by 2025, driven by leaders such as Zack Hicks.
  • The company has launched multiple AI use cases including AI-enabled transportation transformation, dynamic content optimization for marketing household brands (Kleenex, Cottonelle, Scott), robotics and AI-powered logistics in manufacturing, and smart facilities management with the Onvation SmartFit solution.
  • Kimberly-Clark's continuous investment in AI capabilities and talent, including centers in India focusing on generative AI and advanced analytics, supports goals to reduce costs, improve customer experience, increase revenue and reduce operational risks, positioning the company as a leader in AI-driven Consumer Packaged Goods innovation.

VIBE METER

More AI announcements = more VIBE
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5 AI Use Cases at Kimberly-Clark

Creative Marketing
2025
Customer Facing
Traditional
Generative
Agentic
Outcome
Revenue
Deploying generative AI technologies to create innovative marketing campaigns and product development ideas, enhancing brand creativity and engagement. [1]
Manufacturing Automation
2025
Traditional
Generative
Agentic
Outcome
Risk
Kimberly-Clark integrates advanced robotics and AI-powered logistics in manufacturing and distribution centers to increase throughput and reduce operational risk. [1]
Facilities Management
2025
Traditional
Generative
Agentic
Outcome
Costs
The Onvation SmartFit solution leverages AI and ML to optimize building operations and maintenance, improving energy efficiency and operational cost savings. [1]
Dynamic Content
2024
Customer Facing
Traditional
Generative
Agentic
Outcome
Using AI-driven dynamic content optimization, Kimberly-Clark customizes marketing messaging in real-time for brands like Kleenex and Cottonelle to improve customer engagement. [1]
Supply Chain Optimization
2024
Traditional
Generative
Agentic
Outcome
Costs
Kimberly-Clark applies AI and machine learning to improve supply chain efficiency by predicting demand, optimizing inventory, and enhancing logistics routing. [1][2]

Timeline

2025 Q4: no updates

2025 Q3

1 updates

The company leverages generative AI for creative product marketing and innovation in 'blush' product lines; recognized as a creative heavyweight in CPG sector.

2025 Q2

1 updates

Advancement of manufacturing with $2B five-year plan including robotics, AI-powered logistics systems; leadership speaking on collaborative AI in sales and marketing.

2025 Q1

1 updates

Introduction of Onvation SmartFit AI/ML-driven facilities management; Zack Hicks highlighted for pushing innovation and AI integration.

2024 Q4

1 updates

Digital transformation advances significantly with the establishment of a tech hub in India focusing on AI, Generative AI, and Analytics.

2024 Q3

1 updates

Launch of dynamic content optimization for brands such as Kleenex, Cottonelle, and Scott; hiring AI/ML development engineers to scale AI capabilities.

2024 Q2

1 updates

AI use cases expand to supply chain efficiency, cost reduction, and customer service improvements leveraging machine learning extensively.

2024 Q1: no updates

2023 Q4

1 updates

The company deploys AI-enabled transportation optimization to transform logistics and supply chain efficiency.

2023 Q3

1 updates

Kimberly-Clark formulates an enterprise-wide AI strategy focusing on improving operations and decision-making processes.

2023 Q2: no updates

2023 Q1: no updates

2022 Q4: no updates

2022 Q3: no updates

2022 Q2: no updates

2022 Q1: no updates

2021 Q4: no updates

2021 Q3: no updates

2021 Q2: no updates

2021 Q1: no updates

2020 Q4: no updates

2020 Q3: no updates

2020 Q2: no updates

2020 Q1: no updates

2019 Q4: no updates

2019 Q3: no updates

2019 Q2: no updates

2019 Q1: no updates

2018 Q4: no updates

2018 Q3

1 updates

Kimberly-Clark initiates AI adoption focusing on big data, IoT, and AI to boost overall operational performance.