Rudy Lai
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卓
生
rudyl.aiAI market researchALPHA

AI @ Hyundai

Rapid U.S. growth, EV investment
Industry
Last updated
July 3, 2025 at 10:44 AM

Summary

  • Hyundai has progressively expanded its AI adoption from improving automatic transmission systems in 2020 to establishing advanced AI research institutes and strategic investments in AI semiconductor firms by 2023, including collaborations with NVIDIA and Boston Dynamics.
  • Since early 2024, Hyundai intensified AI integration into vehicle infotainment systems with proprietary Large Language Models (LLMs), AI-based factory automation using sound quality inspection, and smart city and autonomous driving technologies, culminating in launching one of America's most advanced AI-powered auto plants in 2025.
  • Key financial moves include a $400 million joint investment with Boston Dynamics (2022) and a $50 million investment in a Canadian AI semiconductor company (2023). Hyundai’s AI strategy increasingly focuses on vehicle autonomy, manufacturing efficiency, and smart mobility ecosystem development underpinned by partnerships with NVIDIA and other tech firms.

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11 AI Use Cases at Hyundai

Autonomous Driving
2025
Customer Facing
Traditional
Generative
Agentic
Outcome
Hyundai advances Level 2 autonomous driving technology using AI deep learning based on sensor fusion and real-time decision-making. [1]
AI Manufacturing
2025
Traditional
Generative
Agentic
Outcome
Costs
Introduction of minimally manned, AI-powered factories leveraging robotic automation and AI vision systems to enhance production efficiency. [1][2]
AI Security
2025
Traditional
Generative
Agentic
Outcome
Risk
Development of AI-powered total security solutions integrating robotics for advanced safety in Hyundai’s group operations. [1]
Smart City
2024
Customer Facing
Traditional
Generative
Agentic
Outcome
Hyundai develops AI-driven smart city initiatives incorporating connected mobility, autonomous driving, and smart infrastructure partnerships. [1]
Quality Inspection
2024
Traditional
Generative
Agentic
Outcome
Costs
Sound-based AI systems inspect product quality acoustically on manufacturing lines, enabling quicker and more accurate defect detection. [1]
In-car Assistance
2024
Customer Facing
Traditional
Generative
Agentic
Outcome
Development of proprietary Large Language Models for infotainment systems enables interactive and intelligent in-car user experiences. [1]
Process Optimization
2023
Traditional
Generative
Agentic
Outcome
Costs
AI is deployed to reduce parameter optimization time for vehicle development from days to minutes, dramatically improving R&D efficiency. [1]
Marketing Automation
2023
Customer Facing
Traditional
Generative
Agentic
Outcome
Revenue
Hyundai utilizes AI-generated content to execute personalized marketing campaigns enhancing brand engagement on digital platforms. [1]
AI Semiconductor Investment
2023
Traditional
Generative
Agentic
Outcome
Revenue
Hyundai strategically invests in AI semiconductor firms to integrate advanced AI chips into future vehicle models, boosting AI processing power on board. [1]
Robotics Research
2022
Traditional
Generative
Agentic
Outcome
Costs
Hyundai invests heavily to advance AI-driven robotics through the Boston Dynamics AI Institute for improved automation and mobility solutions. [1]
Transmission Optimization
2020
Traditional
Generative
Agentic
Outcome
Hyundai uses AI to improve the performance of automatic transmissions, enhancing vehicle efficiency and driving experience. [1]

Timeline

2025 Q3

1 updates

Hyundai continues leveraging AI technology to develop mobility products and strengthen AI integration across operations.

2025 Q2

3 updates

Hyundai accelerates autonomous driving technology development using AI deep learning; opens $7.6 billion AI and 5G-powered electric and hybrid vehicle manufacturing plant 'Metaplant America'; partners with Incheon International Airport to commercialize AI-based EV automatic charging robots.

2025 Q1

5 updates

Hyundai establishes CoMo China AI research arm in Shanghai; forms strategic partnerships with NVIDIA to develop AI for robotics, autonomous driving, industrial digital twins, and security solutions integrating robotics and AI.

2024 Q4

1 updates

Hyundai Motor and Kia introduce future vision for software-defined vehicles with automation, AI, and robotics to innovate mobility and manufacturing.

2024 Q3

2 updates

Hyundai Mobis further implements AI sound inspection systems in manufacturing; Hyundai reveals AI-driven smart city vision with advanced partnerships and technologies.

2024 Q2

1 updates

Hyundai Mobis adopts sound-based AI technology to assess product quality via acoustic inspection on production lines.

2024 Q1

1 updates

Hyundai announces development of an in-car AI system based on a purpose-built Large Language Model (LLM) for new infotainment operating systems.

2023 Q4

3 updates

Hyundai deploys AI-generated marketing campaigns for the all-new SANTA FE, uses AI to reduce parameter optimization time for Genesis GV80 from one week to 15 minutes, and advances AI-based minimally manned manufacturing plants.

2023 Q3

2 updates

Hyundai and Kia invest $50 million in Toronto-based AI semiconductor company Tenstorrent to integrate AI in future vehicle models.

2023 Q2: no updates

2023 Q1: no updates

2022 Q4: no updates

2022 Q3

2 updates

Hyundai Motor Group announces a $400 million investment to establish the Boston Dynamics AI Institute focusing on fundamental AI advancements and robotics.

2022 Q2: no updates

2022 Q1: no updates

2021 Q4: no updates

2021 Q3: no updates

2021 Q2: no updates

2021 Q1: no updates

2020 Q4: no updates

2020 Q3: no updates

2020 Q2: no updates

2020 Q1

1 updates

Hyundai and Kia utilize artificial intelligence to enhance the performance of automatic transmissions, marking early adoption of AI in vehicle component optimization.