AI @ Honda

Honda partnered closely with AI experts Helm.ai to develop advanced self-driving and driver assistance systems for smarter, safer driving.

• Autos Yahoo: Honda Teams Up With AI Experts to Develop Self-Driving Vehicles
• Jalopnik: Honda Wants Better Driver Assistance Systems, Working With Helm.ai
• Autoblog: Honda Teams Up With AI Experts to Develop Self-Driving Vehicles

Honda published research accepted at ICLR 2025 on agentic AI, sharpened focus on AI governance and data management, and shared AI vision for smarter personalized driving for 0 Series vehicles.

• Honda Global: Honda Research Paper Accepted for Presentation at ICLR 2025 Workshop AgenticAI
• CIO Dive: American Honda Steers AI Efforts with Data Governance and Quality Adoption

Honda debuted AI-powered 0 Series EVs with new AI chip and Level 3 autonomous driving, partnered with Renesas for high-performance SoC, and integrated Helm.ai’s automated driving AI for conditional automation.

• Asahi: Honda Rolls Out New EV Models Touting AI Control System
• Yahoo: Honda Debuts '0 Series' EVs With New AI Chip, Level 3 Self-Driving
• Business Wire: AWS Collaborates with Honda to Realize Next-Generation Software Defined Vehicles and Improve EV Charging with Generative AI
• Renesas: Honda and Renesas Sign Agreement to Develop High-Performance SoC for Software Defined Vehicles
• SAE International: Helm.ai Looks to Transition Its AI Automated Driving for Battery-Electric Honda SUV Entering Production in 2026

Honda pursued reducing driver stress with AI sensing facial expressions and intentions; employed AI with smart sensors and data analytics to improve manufacturing OEE.

• The Globe and Mail: Honda Looks to Use AI to Make Driving Less Stressful
• Shoplogix: How Does Honda Leverage AI to Improve Their OEE?

Honda launched AI-powered campaign for 2024 Prologue EV, held 58 AI-related patents, began joint AI research with Indian Institutes of Technology, and advanced Honda CI cooperative AI.

• Amazon Ads: Honda Launches AI-Powered Campaign for EV Release
• Just Auto: Honda Motor in Artificial Intelligence: Theme Innovation Strategy
• Honda Global: Honda Begins Joint Research on AI Technologies with the Indian Institutes of Technology
• Yahoo Finance: Honda Collaborates with Indian Institutions on AI

American Honda expanded AI innovation efforts with generative AI, filed 74 AI-related patents, launched AI-driven Dream Generator film experience for Prologue EV, and partnered with Nissan on AI for upscaling EVs.

• CIO: American Honda IT to Fuel Innovation with Generative AI
• Just Auto: Honda Motor in Artificial Intelligence: Theme Innovation Strategy
• Marketing Dive: Honda Leverages AI for Dream Generator Film Experience
• Technology Magazine: Honda and Nissan Partner to Harness AI and Upscale EVs

AI enabled Honda and Toyota dealers to enhance marketing strategies using AI-generated video content to drive more car sales.

• Vehicles Test: Artificial Intelligence Can Help Honda, Toyota Dealers

Honda developed Cooperative Intelligence (Honda CI), an AI that understands user intentions, environment, and surrounding people to predict actions.

• Marklines: Developing Honda CI, Cooperative Artificial Intelligence

Honda invested in U.S.-based Helm.ai to strengthen software capabilities for intelligent mobility products.

• Honda Global: Honda Invests in U.S.-Based Helm.ai to Strengthen Its Software

Honda integrated AI-powered driver assistance technology to enhance road safety with driver action and health monitoring systems.

• Kyodo News: Honda Turns to AI-Powered Tech to Make Roads Safer
• Forbes: Honda's New Safety Target Focuses On AI-Powered Technology

Honda’s IP department confirmed AI’s usefulness in managing and selecting patents after a year of use.

• Keisen Associates: Honda Happily Confirms Artificial Intelligence Can Help Manage Patent Portfolio

Bessho Hirokazu, Honda IP manager, began applying AI for assessment and culling of Honda’s patent portfolio.

• Keisen Associates: Honda Explains Planned AI-Using Assessment and Culling of Patent Portfolio

Honda introduced the NeuV concept vehicle combining AI, big data, and robotics to transform commuting.

• Forbes: Honda Gets Ready For The 4th Industrial Revolution By Using AI, Big Data, And Robots