AI @ Honda

Honda partnered closely with AI specialists Helm.ai to enhance self-driving and advanced driver assistance systems.

• Yahoo Autos: Honda Teams Up With AI Experts to Develop Self-Driving Vehicles
• Jalopnik: Honda Wants Better Driver Assistance Systems, Partnering with Helm.ai
• Autoblog: Honda strengthens autonomous vehicle strategy leveraging AI partnership

Honda had a research paper accepted for presentation at ICLR 2025 on agentic AI, sharpened data governance, and focused on comprehensive generative AI strategy execution.

• Honda Global: Honda Research Paper Accepted for Presentation at ICLR 2025 Workshop AgenticAI
• CIO Dive: American Honda steers AI efforts with data governance and generative AI strategy

Honda introduced 0 Series EVs with AI control systems and Level 3 autonomy, deployed AI chips in vehicles developed with Renesas, and utilized Helm.ai's AI for automated driving tech.

• Asahi: Honda rolls out new EV models touting AI control system
• InsideEVs: Here's Why Honda Wants To Put AI In Your Car
• Business Wire: AWS Collaborates with Honda to Realize Next-Gen Software-Defined Vehicles
• WheelFront: Honda's Revolutionary Sports EV Concept Blends Advanced EV and AI Technologies
• Yahoo: Honda Debuts '0 Series' EVs With New AI Chip, Level 3 Self-Driving
• SAE International: Helm.ai looks to transition its AI automated driving for mining and automotive
• Renesas: Honda and Renesas Sign Agreement to Develop High-Performance SoC for Software-Defined Vehicles

Honda is developing AI systems to reduce driving stress by recognizing driver moods and intentions, and applying AI plus smart sensors to improve manufacturing efficiency.

• The Globe and Mail: Honda looks to use AI to make driving less stressful
• Shoplogix: How Does Honda Leverage AI to Improve Their OEE?

Honda launched AI-powered marketing campaigns for EV releases, filed 58 new AI patents, began joint AI research with Indian Institutes of Technology, and advanced Honda CI development.

• Amazon Ads: Honda launches AI-powered campaign for EV release
• Just Auto: Honda Motor in artificial intelligence: Theme innovation strategy
• Honda Global: Honda Begins Joint Research on AI Technologies with the Indian Institutes of Technology
• Yahoo Finance: Honda collaborates with Indian institutions on AI

American Honda expanded generative AI strategies, filed new AI patents, launched an AI-driven Dream Generator campaign for its Prologue EV, and partnered with Nissan on AI for EV production.

• CIO.com: American Honda IT to fuel innovation with generative AI - CIO
• Just Auto: Honda Invests in AI Patents and Innovation Strategy
• Marketing Dive: Honda leverages AI for Dream Generator film experience promoting Prologue SUV
• Technology Magazine: Honda and Nissan Partner to Harness AI and Upscale EVs

Honda leveraged AI technology to enhance dealership marketing strategies with AI-generated video content.

• VehiclesTest: Artificial Intelligence can help Honda, Toyota dealers

Honda developed cooperative artificial intelligence (Honda CI) to understand users and environments for predictive actions.

• MarkLines: Developing Honda CI, cooperative artificial intelligence

Honda invested in US-based Helm.ai to strengthen AI capabilities in intelligent mobility products.

• Honda Global: Honda Invests in U.S.-based Helm.ai to Strengthen its Software

Honda integrated AI tech into vehicles for traffic hazard warnings, enhanced driver monitoring, and improved road safety.

• Kyodo News: Honda turns to AI-powered tech to make roads safer
• Forbes: Honda's New Safety Target Focuses On AI-Powered Technology

Honda confirmed AI's usefulness in managing patent portfolios after one year of implementation.

• Keisen Associates: Honda Happily Confirms Artificial Intelligence Can Help Manage Patent Portfolio

Honda IP manager Bessho Hirokazu led AI integration in patent portfolio assessment and culling.

• Keisen Associates: Honda Explains Planned AI-Using Assessment and Culling of Patent Portfolio

Honda unveiled the NeuV concept vehicle integrating AI, big data, and robotics to transform commuting.

• Forbes: Honda Gets Ready For The 4th Industrial Revolution By Using AI, Big Data and Robots