AI @ Colgate-Palmolive

Colgate-Palmolive continues leveraging AI in dental practices with AI-assisted diagnostic tools and treatment planning, and integrates AI strategies spanning smart products, intelligent factories, and proprietary data for competitive dominance.

• Colgate Professional: Artificial Intelligence in dental practice: now and into the future
• Klover AI: Colgate-Palmolive's AI Strategy: Analysis of Dominance in Consumer Goods AI

Colgate-Palmolive demonstrates practical generative AI applications in market research acceleration and product development, emphasizing responsible AI hosting internally and producing measurable improvements in work quality and innovation.

• MIT Sloan Management Review: Practical AI implementation: Success stories from leading companies

Generative AI is utilized for the complete innovation cycle, including consumer insight synthesis, product concept generation, and rapid iteration with digital consumer twins; an internal AI Hub monitors KPIs, and employees report increased creative output.

• MIT Sloan Review: The GenAI Focus Shifts to Innovation at Colgate-Palmolive

CEO Prabha Narasimhan highlights AI as a growth driver alongside premiumisation and oral personal care focus, with AI/ML demand forecasting becoming routine; also advances in AI for market insights, training, and HR collaboration tools such as Google Chat.

• BW Marketing World: Colgate Palmolive's Prioritises AI, Premiumisation And Oral Personal Care Growth
• Greenbook: Dilek Ozler on AI, Semiotics, and Consumer Connections
• Google Workspace Blog: How Colgate-Palmolive embraces Google Chat worldwide
• Storyboard18: AI/ML demand forecasting is now a way of life for us, says CEO

Innovations include AI-enhanced scent development combining predictive analytics and user insights, AI-driven supply chain improvements, and digital transformation that boosts company profit by 16%, with CEO Noel Wallace emphasizing revenue management and cost savings.

• Consumer Goods: How Colgate-Palmolive Is Bringing AI-Enhanced Scents to Retail
• Forbes: Colgate's Classic Approach To AI For Supply Chain
• CIO Dive: Colgate-Palmolive deploys AI to drive top-line growth and cost savings

Scaling AI investments globally, Colgate-Palmolive focuses on AI use cases with potential for worldwide impact across 200 markets, consolidating AI resources for efficiency.

• Manufacturing Dive: Colgate-Palmolive scales AI plans

Colgate-Palmolive expands generative AI use across innovation cycles, synthesizing consumer insights rapidly, employing digital consumer twins for product testing, and embedding AI training throughout the workforce.

• MIT Sloan Review: The GenAI Focus Shifts to Innovation at Colgate-Palmolive

The company pilots generative AI chatbots and tools to enhance e-commerce product detail pages and streamline digital shelf analytics, testing generative AI content creation to improve conversion.

• AdExchanger: How Old-School CPGs Are Leaning In On Generative AI
• Digital Commerce 360: Colgate pilots generative AI tool to improve product detail pages
• Consumer Goods: Colgate-Palmolive Piloting Generative AI Chatbot With Digital Shelf Integration

Partnership with Aera enables Colgate-Palmolive to automate complex decision-making processes in its Hill’s Pet Nutrition division using decision intelligence.

• Supply Chain Management Review: Colgate-Palmolive utilizes decision intelligence to accelerate complex decisions

Colgate-Palmolive advances AI use in research and development, applying artificial intelligence and data analytics to transform business growth strategies.

• Forbes: How Colgate-Palmolive Is Using Data And Analytics To Transform A 200-Year-Old Business And Accelerate Growth

Colgate-Palmolive begins exploring AI to better understand marketing ROI and payback periods, marking the start of AI adoption within the company.

• WARC: What happened when Colgate-Palmolive tasked AI with finding ROI