AI @ Colgate-Palmolive

The AI strategy was expanded to include smart products, intelligent factories, and proprietary data integration, alongside partnerships for AI-powered biomaterials development to enhance sustainability.

• klover.ai: Colgate-Palmolive's AI Strategy: Analysis of Dominance in Consumer Goods AI
• packagingdive.com: Colgate-Palmolive signs on to AI tool for biomaterials development

Colgate-Palmolive demonstrated measurable benefits from generative AI including faster market research, enhanced creativity, and improved product concept generation, emphasizing responsible AI use in an internal hub.

• mitsloan.mit.edu: Practical AI implementation: Success stories from global firms

Leadership publicly affirmed the strategic role of generative AI for full innovation cycles including consumer insights, concept development, and digital consumer twin testing, with large-scale employee AI training.

• sloanreview.mit.edu: The GenAI Focus Shifts to Innovation at Colgate-Palmolive

Digital transformation efforts included comprehensive AI education for managers and executives, with focus on AI, premiumisation, oral care growth, and enhanced internal collaboration platforms like Google Chat.

• degreed.com: Colgate-Palmolive Powers Digital Transformation with Degreed
• bwmarketingworld.com: Colgate Palmolive's Prioritises AI, Premiumisation And Oral Personal Care Growth
• storyboard18.com: AI/ML Demand Forecasting Is Now A Way Of Life for Us, Says CEO Prabha Narasimhan
• workspace.google.com: How Colgate-Palmolive Embraces Google Chat Worldwide

CEO Noel Wallace highlighted AI-driven top-line growth strategies including revenue management and advertising efficiency, alongside AI advancements in scent innovation and supply chain optimization.

• ciodive.com: Colgate-Palmolive deploys AI to drive top-line growth
• colgatepalmolive.com: Enhancing Scents with AI: The Story Behind Palmolive Aroma Essence
• forbes.com: Colgate's Classic Approach To AI For Supply Chain

The company focused AI resources on scalable global use cases across its 200 markets, emphasizing generative AI adoption and training.

• manufacturingdive.com: Colgate-Palmolive scales AI plans

Colgate-Palmolive expanded generative AI applications including accelerating product development lifecycles and integrating consumer insights, with company-wide AI training initiated.

• tigeradvisory.com: How Mars, Colgate-Palmolive, Nestle & Coca-Cola are Exploring Generative AI
• pitchgrade.com: Colgate-Palmolive: AI Use Cases 2024

Colgate-Palmolive piloted generative AI chatbots to enhance product detail pages, market analysis, and content creation, moving towards generative AI integration.

• digitalcommerce360.com: Colgate pilots generative AI tool to improve product detail pages
• adexchanger.com: How Old-School CPGs Are Leaning In On Generative AI
• consumergoods.com: Colgate-Palmolive Piloting Generative AI Chatbot With Potential

Partnership with Aera introduced decision intelligence solutions automating complex decisions for Hill’s Pet Nutrition division.

• scmr.com: Colgate-Palmolive utilizes decision intelligence to accelerate complex decision making

Advanced AI and data analytics were incorporated into R&D and business operations to accelerate growth, highlighted by Forbes coverage showcasing this transformation.

• forbes.com: How Colgate-Palmolive Is Using Data And Analytics To Transform A 200-Year-Old Business And Accelerate Growth

Colgate-Palmolive began exploring AI to understand ROI on AI investments, marking early-stage AI adoption aimed at gaining clearer payback perspectives.

• warc.com: What happened when Colgate-Palmolive tasked AI with finding ROI