AI @ Nestlé
Summary
- Nestlé has steadily increased its adoption of AI from 2022 through mid-2025, integrating AI across product quality control, R&D innovation, marketing, personalized nutrition, environmental sustainability, and operational efficiency, including a major A$30m investment in AI at its KitKat factory.
- Key initiatives include AI-driven creative ad ranking for 15,000 marketers, personalized nutrition powered by January AI technology, predictive maintenance, climate-resilient coffee plant breeding, generative AI tools saving employees 45 minutes weekly, and launching AI-powered digital twins for brand content at scale.
- Strategic partnerships and infrastructure expansions, such as the upcoming 2026 deep tech center in Switzerland and collaboration with IBM on AI-powered sustainable packaging, highlight Nestlé's commitment to embedding AI deeply into its business and innovation ecosystem.
VIBE METER
7 AI Use Cases at Nestlé
Content Automation
Sustainability Innovation
Predictive Maintenance
Operational Efficiency
Personalized Nutrition
Product Innovation
Quality Control
Timeline
2025 Q3
Nestlé partnered with IBM Research to develop AI and deep tech tools, including a chemical language model, to innovate sustainable packaging solutions.
2025 Q2
Nestlé announced plans to open a deep tech center in Switzerland in 2026 to advance robotics, smart coffee machines, and precision nutrition, and launched AI-powered digital twins for scalable product content creation.
2025 Q1
Nestlé Australia invested A$30 million (US$18.8 million) to integrate digital and AI capabilities at its KitKat factory in Campbellfield, marking a major capital commitment.
2024 Q4
Nestlé integrated AI technology into strategic and operational frameworks to enhance decision-making processes across the company.
2024 Q3
Nestlé's generative AI tool 'NesGPT' saved employees an average of 45 minutes per week, demonstrating operational efficiency gains; AI applications expanded in multiple use cases.
2024 Q2
Significant AI-driven transformation included predictive maintenance, broad AI deployment across business units, and AI-powered innovations to breed climate-resilient coffee plants.
2024 Q1
Nestlé leveraged AI and data science to address challenges in a transforming food system, focusing on efficiency and sustainability.
2023 Q4
Exploration of AI-powered personalized nutrition deepened through technology developed by January AI, enhancing consumer-tailored food and drink solutions.
2023 Q3
Nestlé was recognized as a pioneer in integrating AI and machine learning across multiple operational facets, consolidating its AI adoption.
2023 Q2: no updates
2023 Q1
Nestlé deployed AI platforms to rank creative ads for 15,000 marketers and used AI for concept research by analyzing consumer preference data in food manufacturing.
2022 Q4
Investment in AI and machine learning intensified to improve R&D innovation processes, aiming to generate better product development outcomes.
2022 Q3: no updates
2022 Q2
Nestlé began embracing AI for innovative process control, specifically using AI to verify product components such as scoops, marking initial adoption in quality assurance.