Rudy Lai

AI @ Nestlé

Food & beverages (coffee, frozen meals)
Industry
Last updated
July 3, 2025 at 10:44 AM

Summary

  • Nestlé has steadily increased its adoption of AI from 2022 through mid-2025, integrating AI across product quality control, R&D innovation, marketing, personalized nutrition, environmental sustainability, and operational efficiency, including a major A$30m investment in AI at its KitKat factory.
  • Key initiatives include AI-driven creative ad ranking for 15,000 marketers, personalized nutrition powered by January AI technology, predictive maintenance, climate-resilient coffee plant breeding, generative AI tools saving employees 45 minutes weekly, and launching AI-powered digital twins for brand content at scale.
  • Strategic partnerships and infrastructure expansions, such as the upcoming 2026 deep tech center in Switzerland and collaboration with IBM on AI-powered sustainable packaging, highlight Nestlé's commitment to embedding AI deeply into its business and innovation ecosystem.

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7 AI Use Cases at Nestlé

Content Automation
AI-powered digital twins generate high-quality product content at scale for eCommerce and digital media, enhancing brand presence and efficiency. [1]
Sustainability Innovation
Nestlé applies AI and data science to develop climate-resilient crops and sustainable packaging, addressing environmental challenges in production. [1][2]
Predictive Maintenance
AI-driven predictive maintenance helps Nestlé anticipate equipment failures and optimize factory operations to reduce downtime and costs. [1]
Operational Efficiency
AI tools like generative AI platforms save employee time and optimize internal processes, increasing productivity and reducing operational costs. [1]
Personalized Nutrition
Nestlé leverages AI technologies to deliver personalized nutrition solutions tailored to individual consumer needs and preferences. [1]
Product Innovation
AI and machine learning analyze consumer data and trends to accelerate R&D, improve product development, and optimize creative marketing strategies. [1][2][3]
Quality Control
Nestlé uses AI to verify product components and ensure quality standards, such as identifying correct ingredient scoops during manufacturing. [1]

Timeline

2025 Q3

1 updates

Nestlé partnered with IBM Research to develop AI and deep tech tools, including a chemical language model, to innovate sustainable packaging solutions.

2025 Q2

2 updates

Nestlé announced plans to open a deep tech center in Switzerland in 2026 to advance robotics, smart coffee machines, and precision nutrition, and launched AI-powered digital twins for scalable product content creation.

2025 Q1

1 updates

Nestlé Australia invested A$30 million (US$18.8 million) to integrate digital and AI capabilities at its KitKat factory in Campbellfield, marking a major capital commitment.

2024 Q4

1 updates

Nestlé integrated AI technology into strategic and operational frameworks to enhance decision-making processes across the company.

2024 Q3

2 updates

Nestlé's generative AI tool 'NesGPT' saved employees an average of 45 minutes per week, demonstrating operational efficiency gains; AI applications expanded in multiple use cases.

2024 Q2

3 updates

Significant AI-driven transformation included predictive maintenance, broad AI deployment across business units, and AI-powered innovations to breed climate-resilient coffee plants.

2024 Q1

1 updates

Nestlé leveraged AI and data science to address challenges in a transforming food system, focusing on efficiency and sustainability.

2023 Q4

1 updates

Exploration of AI-powered personalized nutrition deepened through technology developed by January AI, enhancing consumer-tailored food and drink solutions.

2023 Q3

1 updates

Nestlé was recognized as a pioneer in integrating AI and machine learning across multiple operational facets, consolidating its AI adoption.

2023 Q2: no updates

2023 Q1

2 updates

Nestlé deployed AI platforms to rank creative ads for 15,000 marketers and used AI for concept research by analyzing consumer preference data in food manufacturing.

2022 Q4

1 updates

Investment in AI and machine learning intensified to improve R&D innovation processes, aiming to generate better product development outcomes.

2022 Q3: no updates

2022 Q2

1 updates

Nestlé began embracing AI for innovative process control, specifically using AI to verify product components such as scoops, marking initial adoption in quality assurance.